YouGov's branding seems odd to me. It strikes me that some branding people decided that they wanted to embrace the second person plural, so branded it such. But the people who use the site are, by definition, living life in the first person singular. And as a user, you has a different meaning than was intended by the branding folk. If anything, you for the user could be construed to mean government.
The same could be said of YouTube. And the BBC's email address for sending pictures: yourpics@bbc.co.uk. But not of myspace or my.yahoo.
