Friday 28 December, 2007

Period drama

Filed under: Grammar etc.

The Clapham branch of Hamptons the estate agents underwent a revamp just before Christmas. Its new sign is shown below.

Hamptons

I'm always amazed that important signage gets through basic proof-reading with mistakes. Maybe the period after Lettings (and the lack of a corresponding one after Sales) sticks out more to me than to other people. But nonetheless, it's something that should have been picked up in the proof-read, particularly as this is the only text on the sign.

Nice font though (Georgia), and well done on the phone-number grouping.


Posted by dan at 3:51am | Permalink | Comments (2) | Trackbacks (0)
Comments

Even nicer if the numbers were aligned one below the other so there was clear comparison and the words right justified from the numbers. The eye does too much work to scan this

Strange though they are such different numbers, wouldn't it be cool if they were one apart or better still keywords such as HAM-SALE and HAM-RENT

Posted by curious again, 9:04pm, Monday 31 December 2007

I agree. Aligning the numbers would be nicer, although the middle-alignment with a space down the centre is a bit 1990s. The use of letters in the UK isn't at all common. As for the different numbers, the fax number was probably registered way after the 7498 phone number. Much like the 212 and 646 issue in NY.

Posted by Dan 8:39am, Monday 7 January 2008
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