I saw a TV advert this evening for Woolite, a liquid for washing machines that prevents ruination of your clothes in the wash. But wait: it's not your average washing liquid. It's not a detergent; it's a safe-tergent.
Yes, ladies and gentlemen, it's a safe-tergent. You most definitely heard it here first. What a dreadful strapline; which dreadful copywriter came up with it; and which member of the client organisation accepted it?
