And vs. but

I love Elon Schoenholz’s use of the word and in his review of the Chrome Metropolis bag on the Cool Tools website.  (Lovely website, btw.)

Chrome’s Metropolis is expensive, and well worth the price if you live car-light and don’t use a rack and panniers or Xtracycle.

Most people would use the word but after the comma, signifying the high price as a weakness.  But, like the positioning of Stella Artois, the and positions the product’s high price in a positive light, alongside well worth the price.

A lovely little device.

Posted by Dan, 28 August, 2009 under Grammar


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